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SPEAKER

DAY 1Track 2

Marketing Optimization Driven by Machine Learning

Marketing and marketers need to change with machine learning

As the era of TV ended and images were viewed as mobile, so-called ‘performance marketing’, which quantifies the overall performance of marketing funnels leading to cognitive-considering-purchasing, has become the standard. And now, performance marketing is taking it one step further and reborn as performance marketing using machine learning. Talk about what cutting-edge performance marketing in the machine learning era will look like, how it will evolve in the future, and how marketers will do it.

Speaker

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YW Kim Google, Customer Solutions Manager

Yongwoo Kim started his career as a startup salesman, went through P & G marketing, and is now helping customers with successful marketing and business growth at Google Customer Solutions.