DAY 1Track 2

Marketing Optimization Driven by Machine Learning

Marketing and marketers need to change with machine learning

As the era of TV ended and images were viewed as mobile, so-called ‘performance marketing’, which quantifies the overall performance of marketing funnels leading to cognitive-considering-purchasing, has become the standard. And now, performance marketing is taking it one step further and reborn as performance marketing using machine learning. Talk about what cutting-edge performance marketing in the machine learning era will look like, how it will evolve in the future, and how marketers will do it.