DAY 1Track 2

Marketing Optimization Driven by Machine Learning

Marketing and marketers need to change with machine learning

As the era of TV ended and images were viewed as mobile, so-called ‘performance marketing’, which quantifies the overall performance of marketing funnels leading to cognitive-considering-purchasing, has become the standard. And now, performance marketing is taking it one step further and reborn as performance marketing using machine learning. Talk about what cutting-edge performance marketing in the machine learning era will look like, how it will evolve in the future, and how marketers will do it.



YW Kim Google, Customer Solutions Manager

Yongwoo Kim started his career as a startup salesman, went through P & G marketing, and is now helping customers with successful marketing and business growth at Google Customer Solutions.