DAY 1Track 2
Next Generation Marketing Powered by AI
Data is often cited as the new oil for Digital Marketing, however a lot of it is crude data and needs a degree of transformation before it can be made actionable. Michael Driscoll, a former computational biologist famously said “The world of Ad Tech processes about 400 billion transaction-like events per day, while the New York Stock Exchange processes a puny six billion trades; and programmatic ad trades use up to 100 data fields each, while a stock trade only has ten (you know, bid price, ticker symbol, etc.)”.
Artificial Intelligence is critical for businesses to utilize the potential of relevant actionable consumer data at scale in real-time.
What does the world of next generation marketing powered by AI look like – what is current and what does the future hold?
Arvind Sethumadhavan Former) Dentsu Aegis Network, Corporate Innovation Accelerator
Arvind helps businessses develop and implement scalable innovation and digital transformation programs. He has helped design and launch global innovation centres in Singapore in partnership with Singapore Government’s Economic Development Board (EDB) enabling development of new applications utilizing Artificial Intelligence and Creative Technologies.
He has also curated innovation accelerator programs for Corporates collaborating with technology partners and start-ups across Automotive, FMCG and Travel sectors. He has led thought leadership initiatives on APAC’s Digital Disruption collaborating with MIT Technology Review and Economist to publish trend spotting white papers. He is also a active contributor and speaker in leading marketing industry initiatives like i-COM Global Data Ventures Challenge, AI Summit, Singapore Smart Nation Summit, Cannes Lions Innovation, World Economic Forum and Horasis for emerging markets.