DAY 1Keynote

How AI is poised to disrupt Retail

  I would talk about areas of retail that have been already impacted/transformed by AI as well as aspects of retail that are ripe for transformation. I will give concrete examples that retail practitioners can relate to and specific applications of AI/Machine Learning that are being implemented including drawing from my own experience at Sephora and other retailers I’ve been consulting for.



Ali Bouhouch SEPHORA, CTO & VP Enterprise Architecture

Ali Bouhouch is an entrepreneur and a transformational technology executive with over 20 years of success in leading consulting, software development, data engineering and data science teams and delivering cutting-edge solutions in e-Commerce, Customer Experience and Advanced Analytics. Ali has deep experience in leveraging emerging technologies like Cloud, Big Data, InMemory, AR/VR, AI and Cognitive Computing  to drive success throughout the customer journey in mdigital marketing and retail.

Prior to joining Sephora, Ali was at Grid Dynamics where he led a globally distributed team serving the technology needs of leading retailers like Macy’s, Kohl’s and American Eagle Outfitters. Before that Ali held leadership positions at Forrester, TIBCO and WIPRO. Ali has been a valuable member of the senior executive team at small Silicon Valley startups as well as global enterprises.

Ali holds a BS degree in Electrical Engineering from San Diego State University and an MS degree in Computer Science from Arizona State University.